Ethical Hacking Essentials Practice Test

What technique involves keyword stuffing, inserting doorway pages, page swapping, and adding unrelated keywords to boost malware page rankings?

1. Black hat search engine optimization

2. White hat optimization

3. Content marketing

4. Social media promotion

The correct answer is: Black hat search engine optimization

The technique that involves keyword stuffing, inserting doorway pages, page swapping, and adding unrelated keywords to boost malware page rankings is black hat search engine optimization. This approach refers to unethical practices that aim to manipulate search engine algorithms to achieve higher rankings for a website without regard for quality or relevance. Techniques like keyword stuffing involve overloading a webpage with an excessive number of keywords designed to mislead search engines about the content of a page, while doorway pages are created solely for the purpose of ranking high for specific terms and redirecting users to another site. Black hat SEO practices are generally aimed at deceiving both search engines and users, which can lead to penalties or blacklisting from search engine results. In contrast, white hat optimization involves ethical strategies focused on providing valuable content and improving user experience, content marketing emphasizes creating valuable content to attract and engage an audience, and social media promotion utilizes social platforms to increase visibility and engagement. Each of these alternatives operates within ethical guidelines and prioritizes quality and user satisfaction, unlike black hat techniques.